About - Katelyn Bottoms

CURIOUS. CREATIVE.
AND CRAFT DRIVEN.

I like to write. And spitball ideas. And go beyond the brief. I like to try lots of things, so my background is diverse. But one constant is my love for short, punchy lines. I'm currently writing those (and much more) at Colle McVoy in Minneapolis.

katelyn_bottoms_headshot_straightahead_rectangle

Past Experience

I got a 3D snot bubble in Times Square for Kleenex and created 360 campaigns for Pfizer with The Real Housewives and TV chef Sunny Anderson. I also won a new business pitch for Walmart fashion.

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Launched a new platform for Kleenex, the brand’s first new campaign in over five years, and sold a 3D billboard in Times Square.

Created an unbranded campaign platform for Pfizer starring Food Network host Sunny Anderson. It reached 23M people, the video completion rate was 75% and IG profile visits increased by 127%.

Won a new business pitch for Walmart fashion.

Select Clients: Kleenex, Pfizer, Cox

Senior Copywriter
FCB Chicago, a full-service creative agency
Chicago, IL
2021-2024

I wrote the weekly homepage for The Home Depot during Covid, a time of DIY-fueled record sales, chaotic supply chains and remote collaborations.

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Managed a fully-remote collaboration with dozens of internal stakeholders to ensure messages were aligned across all touch points and accurately reflected the inventory.

Led a complete overhaul of the Careers website, which helped the company fill 400 positions over the next 18 months.

Saw a creative AOR search up close from the client's perspective.

Senior Copywriter
The Home Depot, the largest home improvement retailer
Atlanta, GA
2020-2021

I created the first-ever campaign for Delta's most lucrative line of business. Plus, I wrote speculative fiction to reimagine a Fortune 10's business model and bring to life recos worth $40B in profits.

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Delta Results: 39% increase in digital click-through rate. Delta won “Best Overall Airline for Business Travel” each year I worked on the account.

Worked on a team that reimagined what a Fortune 10 oil and gas company's entire billion dollar business model and product portfolio would look like in the year 2050.
• We explored the future of mobility globally to develop recommendations worth $40B in net profits.
• I wrote speculative fiction narratives that brought the recommendations to life.

Created a Futures Thinking game for the agency to use during client workshops. The game was featured at a global strategic foresight conference.

Select Clients: Delta Air Lines, Fortune 10 oil and gas company

Senior Copywriter
Sparks Grove, an experience design agency
Atlanta, GA
2018-2020

I shifted FLOR from transactional advertising to narrative storytelling. And I sold a new platform they didn't ask for, but absolutely needed (and still use).

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Led a complete repositioning of the brand from a carpet tile manufacturer to a design-savvy rug retailer.

Revised FLOR’s brand strategy to align with how customers thought about the category and simplified customer-facing language.

Recognized a storytelling opportunity for FLOR in the environmental space. I proactively created a platform and sold it to the client. They’re still using it today.

Results: FLOR reached its annual revenue goal in just 6 months, with 40% more web sales (YOY), 23% more email sales (YOY) and 32% more organic revenue.

Recognition:
• American Marketing Association Atlanta: Paid Media Campaign (Winner), Email Marketing (Finalist), eCommerce (Finalist)

• Atlanta Interactive Marketing Association: Best in Show

• PR Daily: Email Marketing (Winner)

• Pubcon Interactive Marketing Awards: Best Email Campaign (Winner), Best Retail/eComm (Shortlist), Best Integrated Campaign (Shortlist)

Select Clients: FLOR, Invest Atlanta, Turner Classic Movies

Senior Copywriter
Nebo, an independent digital marketing agency
Atlanta, GA
2017-2018

I crafted narratives and films to help Fortune 500s remember why they do what they do. I also created a plan to land the agency more business.

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Work for Interface led to the creation of a carpet tile that reverses global warming.

Work for Dr Pepper guided innovations like the Strawberries and Cream flavor and found a positive place for the brand in a category that’s often under scrutiny.

Presented and sold work to Fortune 500 C-Suite executives.

Recognized an opportunity to land more business for the agency through its digital presence, so I put together a plan and implemented it.
• This project played a key role in the company’s acquisition by the Boston Consulting Group (BCG) in 2015.

Select Clients: American Express, Atlanta Jewish Film Festival, BF Goodrich, Dr Pepper, Interface, KPMG

Senior Copywriter
Senior Copywriter
BrightHouse, a purpose-driven creative consultancy
Atlanta, GA
2013-2016

Select Clients

Education

University of North Carolina, Chapel Hill

B.A. Media & Journalism

Miami Ad School, Minneapolis

Copywriting Certificate

Creative Circus, Atlanta

One year of art direction to round out my skills

Extras

Exhibition Copywriter (Pro Bono)

Museum of Design Atlanta

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MODA is the South's only museum dedicated to design. During one visit, I noticed how much writing went into the exhibition. Recognizing a need and wanting to support design in my city, I introduced myself to MODA's director and volunteered my skills. For five years, I worked with these fantastic folks to create exhibition copy.

Blacksmith Apprentice

Invictus Forge

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I was building a table for shooting stop motion movies. My attempts to figure out the camera mount led me to a local blacksmith named Ray. I went to his shop, hardware in hand, and made precisely what I needed. That feeling hooked me. For two years, until Ray left Atlanta, I came by to pitch in on projects and build a few more of my own. He generously shared his time, tools and expertise with me, and I absorbed it all.

Recommendations

LET'S CONNECT

hello@kgbwriter.com

Currently in MPLS, MN

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