DELTA AIR LINES
A campaign that shows businesses why it's smart to fly with a premium airline.
RESULTS
+ 39% increase in digital click-through rate
+ 3 more years as Best Airline for Business Travel
ROLE
Senior Copywriter
Delta won "Best Airline for Business Travel" seven years in a row. But all that cred made Delta a target for other airlines, especially on cost. So we explained that flying with the best gives your business an edge. And having that edge sets you up for success. We told this hard-hitting story in a campaign called "Success Fuels Success."
Anthem.
Anthem, Mid-year refresh.
Companies value more than just price.
They want comfort, convenience and respect for their time.
Pillar 1: Global Access.
Pillar 2: Experience.
This video explains how Delta prioritizes business travelers at every touchpoint.
Delta's reliability is unmatched. This saves businesses time and money. And it makes United and American jealous.
Pillar 3: Reliability.
Magazine coverwrap.
Cover.
Inside cover.
Businesses hate unexpected expenses, like hotels. This video explains how Delta's reliability keeps them on budget.
Delta's time-saving tools and metrics give businesses another advantage.
Success!
For the 8th straight year, Delta was voted "Best Airline for Business Travel"
–– Business Travel News –– Annual Airline Survey
No, somebody didn't goof and run this the wrong direction. We wanted to thank travel professionals for their vote in a fun way. First, they see an 8 for the 8th win. Visual cues nudge them to rotate the page. The 8 becomes an infinity symbol (∞) for the continuous feedback they give, which helps Delta serve them better and keep winning their vote.
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