NURTEC x
THE REAL HOUSEWIVES
Social and long-form web content encouraging migraine patients to take charge of their treatment.
ROLE
Senior Copywriter
People who get migraine attacks often get gaslit–"Oh c'mon, it's just a bad headache." So we got the most in-your-face spokesperson we could find to spill the tea on standing up for yourself and getting the care you need. The longer format let us tell a rich, relatable story about RHOA star Kenya Moore's 30-year struggle to find relief.
Web content.
"Asking for help doesn't make you a drama queen. It makes you a queen."
–– Written by me, said by Kenya –– Real Housewife and Real Patient
Website. More lines written by me and said by her.
BTS: The Real Drama
RHOA drama delayed (and almost killed) this work.
If you follow the show, then you heard what went down at Kenya's salon. Most of this work is still on hold because of it. We filmed at her salon a few weeks before it happened and saw some drama, too. It didn't make TMZ. But it did make us laugh.
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