AGENCY IDEAS
It's my job to think of ways to improve a client's business. But the places I work need ideas, too.
MAKING THE CEO
FUNNY ON CNN
When a film exposed SeaWorld's treatment of orca whales, everyone, including musicians, boycotted. Our CEO went on tv as a brand expert and delighted the anchors with ideas I wrote in an hour.
Agency: BrightHouse
I wrote it.
He said it.
BUILDING EXCITEMENT FOR OUR OFFERINGS
At an experience design firm, I worked with futurists to help companies think 25+ years ahead. For fun, we made a card game to teach this way of thinking to clients and peers.
Agency: Sparks Grove
Archetype.
Scenario.
Role.
DRIVING NEW BUSINESS THROUGH DIGITAL
Our agency helped brands tell their story, but our online presence wasn't telling ours. I initiated and led a project to get our house in order and make our work more visible to future clients and colleagues.
Agency: BrightHouse
First, we built an internal structure for creating pieces.
Next, I built a new company WordPress website.
Finally, we laid out an engagement strategy for social.
Once the foundation was built, I ran the website, editorial and social on top of my regular client work. Being efficient was key.
Posts addressed common questions, which educated clients and saved us time (send a link, not an email).
I mined stories from the CEO's books and turned them into social challenges, which gave us content for days.
A hashtag (#TalkPurpose) for speeches helped us engage and have ready-made, reshareable content.
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