KLEENEX
A global brand campaign that embraces life's real, raw moments.
PRESS
Little Black Book, Reel 360,
Adweek, BestAdsOnTV
ROLE
Senior Copywriter
People go to weddings and funerals armed with Kleenex. But most other times, they're caught empty-handed when a messy situation hits. So we reminded them not to leave comfort and cleanliness to chance. Grab Kleenex, and be ready for it all.
Static OOH.
3D OOH. We hit Times Square with a larger-than-life mess.
Big Board.
Big Bubble.
Big Apple.
Anthem spot. For whatever life throws at you, Grab Kleenex.
Grab Kleenex for...
Allergy.
Cold & flu.
Back to school.
Everyday mess.
Everyday mess.
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