PFIZER x
SUNNY ANDERSON
A campaign to support people who have a chronic gastro condition.
RESULTS
+ 75% video completion rate
+ 128% Instagram profile visits
+ 237 above traffic goal for event
Reach: 23M
PRESS
People, EatingWell, BET, sheknows
ROLE
Senior Copywriter
People with a chronic gastro condition have to be cautious with food. But most resources ignore the emotional impact of this disease, and only focus on the physical part. So we created a campaign called Live Fully to help people thrive in all areas of life. Then we launched it with the Food Network star Sunny Anderson, a woman who has this condition and embodies what it means to love food, love life and live fully. The collab included her recipes and an event.
Sunny announced the partnership in this video.
We gave an overview of the partnership on social.
Here, Sunny talked up her new recipies.
"This is rockstar copywriting."
–– Sunny Anderson –– Food Network Host
Sunny announced the event.
Event highlights.
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