ATLANTA JEWISH
FILM FESTIVAL
Promo film and tagline for the world's largest Jewish film festival.
PRESS
Adland
ROLE
Senior Copywriter
Each year, forty thousand people give up the familiar comforts of Netflix to attend the AJFF. The organizers make a point of welcoming people of all faiths, so the writing speaks to how stories bring diverse groups together. We still slipped in a few nods to Jewish audiences with feasts, fasts, 40 days, superheroes and the Star of David.
Key scenes.
Tagline and promo film.
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